Thursday, 08 December 2016

Facebook acquires WhatsApp for $19bn

By Nick Wood, Total Telecom
Thursday 20 February 14

Mark Zuckerberg justifies huge price tag by talking up OTT messaging service's prospects; but will it be a clash of cultures?

Facebook has agreed a $19 billion deal to acquire WhatsApp, removing one of its strongest competitors in the OTT messaging space. WhatsApp has 450 million monthly active subscribers, more than 320 million of whom use the service daily. And they are incredibly active too: WhatsApp messaging volumes are almost equivalent to global SMS traffic. On top of that, WhatsApp is registering 1 million new users per day. In short, WhatsApp is a serious rival to Facebook as a messaging platform and also because a lot of people are spending a considerable amount of time using it instead of sitting in front of Facebook and its accompanying advertisements…

Facebook has agreed a $19 billion deal to acquire WhatsApp, removing one of its strongest competitors in the OTT messaging space. WhatsApp has 450 million monthly active subscribers, more than 320 million of whom use the service daily. And they are incredibly active too: WhatsApp messaging volumes are almost equivalent to global SMS traffic. On top of that, WhatsApp is registering 1 million new users per day. In short, WhatsApp is a serious rival to Facebook as a messaging platform and also because a lot of people are spending a considerable amount of time using it instead of sitting in front of Facebook and its accompanying advertisements…

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