Ziggo on Wednesday announced that company insider Hendrik de Groot will become its new chief commercial officer in two months.
De Groot, currently managing director of the Dutch cableco's business-to-business group, will take up the post on 18 April. He will replace Marcel Nijhoff, who is due to leave the company on 1 April.
"I'm very pleased to welcome Hendrik de Groot in his new role," said CEO Rene Obermann, who joined Ziggo at the start of the year but may soon be on his way out of the door if the cableco's takeover by Liberty Global goes ahead. "Ziggo will benefit greatly from his proven track record of business success and leadership," Obermann said.
De Groot has been in his current role since January 2010. He has held a number of other positions in the telecoms industry at companies including COLT, Vodafone, MCI International and BT.
Nijhoff, who is leaving Ziggo by "mutual agreement", has been at the company since its inception. He was CEO of Multikabel, one of three Dutch cable companies that merged at the start of 2007 and in mid-2008 adopted the Ziggo brand. The other two were @Home and Casema.
Ziggo in its current form could turn out to be a relatively short-lived entity. The company agreed to a €10 billion buyout by U.S.-based Liberty Global in January. Should the deal close as expected in the second half of this year, Liberty Global plans to merge Ziggo with its existing Dutch cable asset UPC. The merged entity will take on the Ziggo brand.
CEO Obermann will not join the combined company though, Ziggo revealed in its takeover announcement, published less than a month after the former Deutsche Telekom CEO took the helm.