Vodafone on Monday announced that it has 500,000 customers using its 4G network in the U.K.
The U.K. mobile operator said that its 4G customers are using on average twice as much data as its 3G users.
"4G customers are also on average doing twice as much music and video streaming, video calling, online shopping and online banking," the operator said in a statement.
It also noted that its 4G customers together used 300 terabytes of data during December.
Vodafone said it has expanded 4G coverage to 36% of the U.K. population.
The operator launched its 4G service in the U.K. on 29 August 2013, the same date as rival O2 and 10 months after EE, which was first to market on 30 October 2012.
EE hit the 500,000 customers mark just over seven months after launch. Vodafone has reached the same milestone in under six months, although that is perhaps to be expected now the market is more mature.
EE now covers around 70% of the U.K. population and in early January announced it had reached 2 million customers.