Thursday, 08 December 2016

Big data, free beer and virtualisation

By Mary Lennighan, Total Telecom
Friday 14 February 14

NFV will be high on the agenda at Mobile World Congress as handset launches take a back seat to network developments.

We all know that there's no such thing as a free lunch, but now it seems that a free beer might come with a price tag too. "I'm really starting to get tired of big data...the important thing is the right data," said Leroy Blimegger, Huawei's global president of assurance and managed services, at a press briefing in London this week. "[And] the right data is of no use unless you can analyse it and monetise it." That could mean using the data to predict churn or to drive permission-based marketing. For example, if you know that Manchester United just won a match…

We all know that there's no such thing as a free lunch, but now it seems that a free beer might come with a price tag too. "I'm really starting to get tired of big data...the important thing is the right data," said Leroy Blimegger, Huawei's global president of assurance and managed services, at a press briefing in London this week. "[And] the right data is of no use unless you can analyse it and monetise it." That could mean using the data to predict churn or to drive permission-based marketing. For example, if you know that Manchester United just won a match…

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