Sunday, 11 December 2016

HTC to ramp up product launches, marketing in 2014

By Nick Wood, Total Telecom
Thursday 13 February 14

Taiwanese device maker insists there is still room for it in the 'super-competitive' smartphone market.

HTC said this year it will launch more products at more price points and continue to ramp up its marketing efforts in a bid to reverse its ailing fortunes. "We will have more products to show this year," Peter Frolund, vice president of U.K., Nordic and partner markets at HTC, told Total Telecom this week. HTC's current line-up consists of three One handsets…

HTC said this year it will launch more products at more price points and continue to ramp up its marketing efforts in a bid to reverse its ailing fortunes. "We will have more products to show this year," Peter Frolund, vice president of U.K., Nordic and partner markets at HTC, told Total Telecom this week. HTC's current line-up consists of three One handsets…

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