Thursday, 08 December 2016

Optus uses its imagination to retain customers, drive data usage

By Nick Wood, Total Telecom
Tuesday 21 January 14

Australian operator taps Emagine's contextual marketing expertise to push out relevant offers.

Operators have for years aspired to improve loyalty by pushing out timely, relevant offers to individual subscribers, but with limited success. Now though, the advent of big data analytics is finally enabling them to realise this ambition. SingTel-owned Optus is one player that hopes to capitalise on this opportunity. The Australian mobile operator recently chose to deploy a platform developed by analytics specialist Emagine to help it reach out more effectively to customers…

Operators have for years aspired to improve loyalty by pushing out timely, relevant offers to individual subscribers, but with limited success. Now though, the advent of big data analytics is finally enabling them to realise this ambition. SingTel-owned Optus is one player that hopes to capitalise on this opportunity. The Australian mobile operator recently chose to deploy a platform developed by analytics specialist Emagine to help it reach out more effectively to customers…

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