Saturday, 10 December 2016

SingTel touts big data gold rush

By Nick Wood , Total Telecom, in Singapore
Tuesday 18 June 13

Operator seeks to mine the right information about its customers without falling foul of the privacy marshals.

Nostalgia was in the air for SingTel during the opening session at this year's CommunicAsia on Tuesday, as the Singapore incumbent discussed the opportunity to extract value from customer data. "I feel like we're back in the days of the gold rush," said Grant Watts, head of global advertising at SingTel. "But we're still building the picks and shovels…

Nostalgia was in the air for SingTel during the opening session at this year's CommunicAsia on Tuesday, as the Singapore incumbent discussed the opportunity to extract value from customer data. "I feel like we're back in the days of the gold rush," said Grant Watts, head of global advertising at SingTel. "But we're still building the picks and shovels…

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