General Motors (GM) vice chairman Steve Girsky took to the stage during Mobile World Congress in Barcelona on Monday to announce that his company will equip the majority of its new vehicles with LTE from 2014.
"No other company is bringing connectivity to this many vehicles," he proclaimed during his keynote presentation.
GM has partnered with AT&T to provide the network for customers in the U.S. and Canada.
Drivers will not require a smartphone to make use of GM's connected car services. Not only that, but going forward, software updates will be pushed out to connected vehicles, meaning people won't have to trade up to a new car to access the latest features.
"All of GM's brands in Europe will be full beneficiaries in the near future," Girsky added.
He talked up the potential for in-car infotainment, navigation, and safety services; however, for that potential to be realised, "a broad base of partnerships" is required.
With that in mind, via its agreement with AT&T, the two companies aim to foster an application ecosystem around GM's connected cars.
"People may question the need [for connected car services] at first," Girsky admitted. "But it doesn't take long for people to move from 'I'll never need that', to 'I can't live without it'."
That was not the only car-related news to break at Mobile World Congress today.
GM's big rival Ford announced it has partnered with Spotify to make its music-streaming service to its AppLink connected vehicles.