NeuStar Launches Analytical Service for Mobile Operators
“NeuStar Subscriber Growth Service” projected to help mobile operators drive a strong increase in IM subscriber bases

LONDON, U.K., 24 June 2009 – NeuStar (NYSE: NSR) today unveiled the NeuStar Subscriber Growth Service and its corresponding Best Practice Guidelines, which are designed to enable participating mobile operators to increase their mobile Instant Messaging (IM) subscriber uptake by up to 40% every year.

The Subscriber Growth Service has been created to help participating operators improve existing mobile IM services considerably and capitalise on the huge market for mobile IM, which grew by 83.3% in 2008 in Western Europe. Operators who adopt the Subscriber Growth Service will work with NeuStar’s Strategic Services team throughout the process of launching, marketing, and running an IM service, and will receive consultancy on how to build successful new IP business models based on NeuStar’s track record of increasing the level of subscriber uptake.

With access to the only database of real-time subscriber IM behaviour on the market, NeuStar is able to tap into each operator’s subscriber base to break down which users are engaging with mobile IM, which handsets they use, how regularly they communicate via IM, and how much they spend, and help the operator use this information to optimise the service. By analysing each of the mobile IM services that it has launched since 1999, NeuStar has created the market’s first Best Practice Guidelines and Key Performance Indicators (KPIs) with the aim of supporting operators to effectively launch, market, and drive additional IM services to their subscriber base.

Guenter Krauss, senior vice president and general manager of NeuStar Next Generation Messaging (NGM) said of the launch: “With the Subscriber Growth Service, we can work hand-in-hand with our customers, providing a consultative, analytical service tailored to their market that will deliver long-term business benefits and allow operators the privileged, granular view of subscriber experience they need to increase uptake and profitability. We believe that we can increase an operator’s IM subscriber base and help them to generate incremental revenues from compelling next generation messaging services.”

Building on NeuStar’s established relationships with operators ...