Monday, 05 December 2016

Sprint Nextel looks to mobile diagnostics to stem churn

By Mary Lennighan, Total Telecom
Wednesday 02 April 08

U.S. mobile operator says it has saved valuable customer accounts using handset-embedded software; also sees potential revenue upside.

Sprint Nextel has had a tough time recently, as rising customer churn has taken its toll on the bottom line. But as the U.S. mobile operator strives to address the customer migration issue, one evangelical company executive believes he has the answer: diagnostics. "There is no other way to do it. You have to report problems," Brian Finnerty, director of devices at Sprint Nextel, told Total Telecom last week. Sprint Nextel uses U.S.-based Carrier IQ's client software embedded in customer handsets to gain insight into the problems faced by those end…

Sprint Nextel has had a tough time recently, as rising customer churn has taken its toll on the bottom line. But as the U.S. mobile operator strives to address the customer migration issue, one evangelical company executive believes he has the answer: diagnostics. "There is no other way to do it. You have to report problems," Brian Finnerty, director of devices at Sprint Nextel, told Total Telecom last week. Sprint Nextel uses U.S.-based Carrier IQ's client software embedded in customer handsets to gain insight into the problems faced by those end…

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