Spending on social networks to shrink, eMarketer says

By Emily Steel, The Wall Street Journal

Thursday 09 July 2009

Research firm predicts U.S. ad spending on social networks will drop 3% to $1.1 billion this year.

Advertising on social networks is expected to drop in 2009 after a period of hot growth, amid spending cuts by marketers and problems at MySpace, according to a forecast from research firm eMarketer.

The report, set to be released Thursday, sharply reverses an earlier projection. EMarketer predicts that U.S. ad spending

Sorry. To access this content you need a research level subscription, or you can use pay-per-view to access this article. To subscribe, click HERE.

This content is delayed by at least 1 hour from original time of publishing

Spending on social networks to shrink, eMarketer says

Research firm predicts U.S. ad spending on social networks will drop 3% to $1.1 billion this year.

Most Read