Tuesday, 06 December 2016

Triple Play 'Veterans' Pirelli Open For Business At Madrid Broadband Event


Tuesday 04 October 05

Pirelli Broadband Solutions, the telecoms “start-up” launching its Access portfolio at the Broadband World Forum in Madrid yesterday, offers what is arguably a unique position in Triple Play provision – namely more than five years experience in the market. Pirelli, which revamped its telecoms offering with the selling of the cables business and the creation of Broadband Solutions, now specialises in Access and Photonics – and it debuted its optical arm at ECOC (European Conference on Optical Communications) in Glasgow…

Pirelli Broadband Solutions, the telecoms “start-up” launching its Access portfolio at the Broadband World Forum in Madrid yesterday, offers what is arguably a unique position in Triple Play provision – namely more than five years experience in the market. Pirelli, which revamped its telecoms offering with the selling of the cables business and the creation of Broadband Solutions, now specialises in Access and Photonics – and it debuted its optical arm at ECOC (European Conference on Optical Communications) in Glasgow, UK, the previous week. So Pirelli’s “new kid on the block” is actually a company with a history going back more than 100 years and more than five years ago it began triple play provision with Italian operators FastWeb. “Triple Play is one of the key services today in the Broadband arena and we are already experienced with Italian operators such as FastWeb, where we delivered it as far back as 2000,” said Pirelli Broadband Access Products’ Senior Vice President Corrado Rocca. “We were also forerunners in doing it over fibre – providing up to 10Mbits for the user and then we followed this up with other innovative user services, with Telecom Italia, like WiFi telephony, VoIP telephony and now IPTV services.” Rocca points out that it’s not just the products themselves that are important to successful Triply Play implementation in the network. Success means working hard on issues like interoperability testing, both with the DSLAM side and also with SoftSwitch platforms. So why choose the Broadband World Forum Europe as a vehicle for the “new” Pirelli and what is so different about the company? “Not everyone, even today, is truly aware of our capability in Broadband Access or our record of sales and technical achievement and so the Broadband World Forum Europe seemed the ideal place to make ourselves better known,” he said. “A lot of companies here in Madrid have products, but we have solutions – which sounds a simple phrase. Yet there is a big difference between supplying just a set-top box or a gateway and supplying a total solution which is also remotely managed and can mean a customer does not have to spend too much effort to make things work together.” Rocca considers yesterday’s co-operation agreement with Marconi as a good example of a partnership which will create solutions for customers – mostly operators in the metro network access side. The agreement will see Marconi providing its international customer base, as part of its own photonics offering, with Pirelli’s City8 Multiservice Platform – a CWDM Metro Access System that addresses the critical issues of metro and access today. “The announcement is living proof of why we say we are providing solutions and not only products. This is a cost effective platform, which was thought of, designed and implemented to provide a benefit in the metro residential area, where there is a major bottleneck building up,” he said. “We can help smash that bottleneck and Marconi is the right partner for us because they are strong in SDH, strong in platforms and in managing the network. Together we can provide a key part in the next generation network which will provide tremendous benefits for operators”. Rocca revealed that the new partnership was already proving successful. The new solution had already been short listed in some countries and the company were very positive about the future. So Pirelli’s “arrival” in Madrid may have confused some but was welcomed by many and Rocca has a clear view of the company going forward. “We consider ourselves as a start-up because until last year we were a business unit within the telephone cable business of Pirelli, which was 125 years old and now this year we have to become a company which is new and yet which has a name known around the world,” he said. “We have many advantages, including some very capable people from the former businesses and the strength of the Pirelli brand, which is known right around the world and we want to be regarded as an organisation operators can talk to, and work with, to find the network solutions they are looking for”.

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